Moshi Monsters - Learning Through Fun!

The virtual online world for children, Moshi Monsters is a cross of Tamagotchi meets Facebook for kids. The insanely popular online game has received a tremendous boost in recent months with a ten-fold increase in acquisition / conversion and currently ranked amongst the top 10 searches on Google*. Currently Chief Marketing Officer (CMO) for the company, Ed built the global marketing framework for Mind Candy (creators of Moshi Monsters) from the ground up developing the global marketing strategy from inception through to tactical delivery transforming Moshi Monsters into one of the worlds fastest growing online games / virtual worlds. With the business now growing at 20% month on month and Moshi Monsters now boasting more than 20 million players from over 150 countries Ed Relf has been instrumental in spearheading what is regarded as one of the worlds largest and fastest growing entertainment brands for kids.

For more information on Moshi Monsters visit www.moshimonsters.com

*Google Top 10 rising searches W/C May 18th 2009

Funneliser - Marketing Metrics, Modelling & Predictive Analytics

As co-founder of Funneliser, Ed Relf is leading marketing innovation with the development of a suite of marketing tools designed to assist with online econometric modelling to improve marketing acquisition efficiencies and predictive consumer analytics. Currently in the pre-alpha stage of development, Funneliser is not available for commercial use and is proprietary software designed by Ed Relf for his projects.

For more information on Funneliser visit www.funneliser.com (coming soon)

MMOindustry.biz - COMING SOON!

Founded by Ed Relf, MMOindustry.biz brings together the very latest news, articles and insights from across the MMO / virtual world / social gaming industry. The brainchild of Ed Relf, MMOindustry,biz will act as a small but centralised hub for the very latest and best online gaming insights.

MMOindustry.biz is currently in alpha stage and due for full launch in late 2010.

Authoring Various Marketing / Social Online Gaming Books

Currently authoring 3 marketing / social online gaming related books for publishing through 2010 / 2011. These books cover a broad scope of successful strategies for driving profitable digital products to how to market, promote and distribute successful online and virtual world games. The current range of books include:

- Marketing for Filmmakers (co-author)
- Social Media for Filmmakers (co-author)
- No Metrics, No Marketing (coming late 2010)
- Marketing for Peanuts (coming late 2010)
- Sell, Convert, Keep, The Customer Funnel & Beyond (2011)

Ed’s next book is titled “No Metrics, No Marketing” and is due for release in late 2010

Other Projects

Contact Ed Relf to discuss other potential projects at contact@edrelf.com