Edward Relf’s career spans more than 10 years, leading innovative consumer Marketing and Virtual World (MMORPG) campaigns for such market leading brands as Games Workshop, Virgin, Hasbro, Codemasters and most recently Mind Candy working on the children’s online social world - Moshi Monsters.

Ed Relf has been at the forefront of some of the most innovative global online consumer campaigns, spearheading the launches of a variety of the worlds most successful online games (MMO) / online services now servicing millions of users across the world each month.

Always a business innovator and driver of new technologies, Ed was one of the co-founders of the Codemasters Online Gaming division subsequently spearheading the marketing launch of 5 highly successful global MMO services including such titles as The Lord of the Rings Online as well as a suite of other highly successful MMO / virtual online worlds and services. His experience in acquiring and retaining global online communities with key focus on business key performance indicators and leading online marketing methodology has led to the successful launches of over 100 gaming products / services spanning 1000+ skus globally.

Ed’s specialist strategic / tactical marketing experience in online service Marketing has delivered huge success for market leaders / clients mixing innovative and effective consumer marketing campaigns with an underlying tangible ROI / metric focus. As an industry leader, Ed has cultivated a diverse mix of traditional and new media expertise to deliver market leading strategy & development delivering huge success to all his clients / companies.

With a keen eye for detail and proven expertise in a variety of highly specialized marketing & business disciplines, Ed continues to seek out the leading edge of new online technology, marketing platforms, methodology and online solutions for an ever evolving online consumer industry and global market.